Major Account Sales Strategy Neil Rackham Hardcover SPIN Selling Business Book
McGraw-Hill
Major Account Sales Strategy by Neil Rackham provides an arsenal of shrewd tactics and winning strategies for navigating the entire major account sales cycle. Based on exhaustive research, this hardcover guide explores buyer psychology, competitive positioning, and the famous SPIN questioning strategy to help sales professionals handle complex negotiations and secure long-term accounts. The text includes practical case studies and diagrams to illustrate effective sales techniques for high-stakes business environments. Note that this copy contains some yellow highlighting on interior pages as shown in photos.
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DELIVERY TIME (as of delivery)
Spanish mainland, Balearic Islands and Portugal: 1-2 working days.
Other countries, we attach a table with those that are open in the online store, indicating transporter and transit days.
The return period is 14 calendar days from the receipt of the order.
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